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Our Philosophy

At Lake Advisory Group, we follow a Value approach to investing, looking for undervalued, dividend paying, consumer driven companies that we can hold for the long haul.  We obtain the broad tax efficient diversification through direct ownership of stocks and bonds. Your investments are painstakingly researched and selected specifically for your unique financial objectives and time horizon.

Who We Are

Who We Are

We are Registered Investment Advisors (RIAs) and RIAs are fiduciaries.  What is the significance of this?  This means that, as fiduciaries, we are legally and ethically bound to act in the best interest of our clients.   

Unlike many in the financial services industry, we are not motivated by self-interest and commissions; we are motivated by doing right by our clients.  And, we put clients first.  When our clients do better, we do better.

If you do your research, you will find that many firms tout that they are financial planners when all they really are is insurance agents.  They are ready to put you into the only financial instrument they have  –  annuities.  And, while we also offer annuities, life insurance and Medicare planning, we understand that an annuity-only strategy may not be the best option for your financial goals.